Customer engagement stories
ADMA has formed a new Advisory Committee with leaders from top Australian firms to advance ethical marketing and shape industry futures.
Sinch launches Model Context Protocol to enable AI agents to handle compliant real-time messaging, voice, email, and verification across channels globally.
Boost.ai launches on AWS Marketplace to help enterprises in regulated sectors adopt secure, compliant AI agents with rapid deployment and strong data protection.
Equinix has appointed Arquelle Shaw as President, Americas, to lead growth and strategy across the US, Canada, and Latin America, starting immediately.
Capgemini won Adobe's 2025 ANZ Partner of the Year, while Anchora was named Emerging Partner for their impact on Adobe Experience Cloud success.
Celonis has appointed Dilipkumar Khandelwal as Chief Customer Officer and India Advisory Board Chairman to boost global AI-driven customer success.
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Black Pearl Group will acquire US AI sales firm B2B Rocket, combining platforms to boost automation and drive growth with a USD $2.1m revenue earn-out deal.
Appian has been named on FinTech Global's 2025 AIFinTech100 list for pioneering AI-driven solutions that transform banking, compliance and financial services workflows.
The Asia Pacific smart retail market is set to soar to USD $198.16 billion by 2034, driven by AI, IoT, and rising digital adoption across the region.
Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.
Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.
Confluent Cloud is now available in AWS Marketplace, enabling faster, real-time data streaming for AI agents and workflows across organisations.
Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.
Experian and Stryd have teamed up to offer Australian mortgage brokers enhanced client insights using open banking data and product pricing.
Southern Co-op partners with Lobyco to launch a digital loyalty app featuring games, challenges and personalised rewards across 300 UK stores.
UK service SMEs scaling up must embrace automated scheduling to boost efficiency, reduce errors and enhance customer experience for sustainable growth.
Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.
BNP Paribas Personal Finance renews UK FinTech Innovation Lab for third year, focusing on Generative AI to enhance customer communication and engagement.
BI WORLDWIDE unveils BIW Channel Solutions, a global initiative using behavioural science and tech to enhance partner motivation in indirect sales channels.