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The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
Fintech

The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.

By Louise Roberts • 4 min read • Mon, 7th Apr 2025
VivaTech 2025: Paris event set to showcase tech innovation
Robotics

VivaTech 2025: Paris event set to showcase tech innovation

VivaTech 2025 will take place in Paris from 11 to 14 June, bringing together over 14,000 startups and global leaders to explore the latest in technology.

By Sean Mitchell • 3 min read • Fri, 4th Apr 2025
Sefiani named Best Midsize PR Agency of the Year 2025
Marketing Technologies

Sefiani named Best Midsize PR Agency of the Year 2025

Sefiani has been awarded Best Midsize PR Agency of the Year at the 2025 Mumbrella CommsCon Awards, celebrating its innovative campaigns and resilience.

By Sean Mitchell • 3 min read • Thu, 3rd Apr 2025
Cloudera named among Ireland's best workplaces for women
Cloudera

Cloudera named among Ireland's best workplaces for women

Cloudera has been honoured as one of Ireland's Best Workplaces for Women 2025, celebrating their ongoing commitment to supporting female employees.

By Sean Mitchell • 3 min read • Fri, 7th Mar 2025
Starburst appoints Lisa Luscap as Chief Marketing Officer
Data Analytics

Starburst appoints Lisa Luscap as Chief Marketing Officer

Starburst has appointed Lisa Luscap as Chief Marketing Officer to spearhead growth in AI and data sectors, showcasing its commitment to innovation and expansion.

By Imee Dequito • 2 min read • Mon, 13th Jan 2025
Andrea Van Unen-Smith appointed Senetas Chief Marketer
Firewalls

Andrea Van Unen-Smith appointed Senetas Chief Marketer

Senetas has appointed Andrea Van Unen-Smith as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to the role.

By Imee Dequito • 2 min read • Wed, 4th Dec 2024

Stories from Other Regions

Public Relations stories

How to control the narrative during a cybersecurity breach
Supply Chain

How to control the narrative during a cybersecurity breach

UK organisations must act swiftly in cyber breaches, combining rapid system patches with clear, credible communication to protect their reputations.

By Mark Devlin • 5 min read • Mon, 28th Apr 2025
St John applauded, wins award for health data resilience
Emergency services

St John applauded, wins award for health data resilience

Hato Hone St John has been named a finalist in the Veeam Data Resilience Awards for safeguarding vital healthcare data and ensuring emergency services' continuity.

By Melania Watson • 3 min read • Thu, 24th Apr 2025
How to manage Communications during a cyber attack
Data Protection

How to manage Communications during a cyber attack

A clear, calm communications plan is vital in a cyberattack, helping firms maintain trust and control amid rising digital threats.

By Mark Devlin • 5 min read • Thu, 17th Apr 2025
How AI feedback can strain agency relationships
Generative AI

How AI feedback can strain agency relationships

Recent trends show clients increasingly relying on AI for PR feedback, risking the vital human touch that underpins successful agency relationships.

By Mark Devlin • 5 min read • Mon, 7th Apr 2025
Navigating the ethics of AI in business writing
Data Privacy

Navigating the ethics of AI in business writing

As AI tools revolutionise business writing, PR professionals must address ethical challenges like authenticity, accuracy, and job security in communications.

By Mark Devlin • 4 min read • Fri, 28th Mar 2025
Mastering the art of business press release headlines
Marketing Technologies

Mastering the art of business press release headlines

Creating captivating press release headlines is crucial for engaging audiences and attracting media attention, as clarity and relevance can elevate your brand's visibility.

By Mark Devlin • 5 min read • Mon, 17th Mar 2025
How empathy and transparency save brands in a crisis
Customer service

How empathy and transparency save brands in a crisis

In times of crisis, brands can salvage their reputations by prioritising empathy and transparency, transforming potential outages into trust-building moments.

By Mark Devlin • 4 min read • Fri, 21st Feb 2025
How CFOs can protect shareholder value when a crisis hits
Supply Chain

How CFOs can protect shareholder value when a crisis hits

CFOs are increasingly tasked with safeguarding shareholder value during crises, requiring effective communication to maintain confidence amidst uncertainty.

By Mark Devlin • 6 min read • Mon, 17th Feb 2025
How giving Stock Exchange announcements a human touch can boost Your brand
Chief Financial Officer

How giving Stock Exchange announcements a human touch can boost Your brand

Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.

By Mark Devlin • 4 min read • Mon, 10th Feb 2025
The critical role of PR in mitigating risk during mergers & acquisitions
Chief Financial Officer

The critical role of PR in mitigating risk during mergers & acquisitions

In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.

By Mark Devlin • 4 min read • Fri, 7th Feb 2025
Is your accounts team eroding your corporate brand?
Customer Experience

Is your accounts team eroding your corporate brand?

Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.

By Mark Devlin • 5 min read • Mon, 3rd Feb 2025