Customer engagement stories
Alcatel-Lucent Enterprise has launched its Rainbow Hub cloud platform in Australia, enhancing unified communications for businesses via local partnerships.
NiCE has topped the 2025 Gartner Magic Quadrant for CCaaS, leading in both Ability to Execute and Completeness of Vision for the first time.
McDonald's Australia launches a digital-only Monopoly via the MyMacca's app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.
NiCE has acquired Cognigy, merging their AI to enhance global customer experience platforms with advanced conversational and agentic AI technology.
Research reveals Australian consumers prefer human customer service, with only 28% comfortable engaging with AI-powered support, citing trust and accuracy concerns.
Zoho reports 20% growth in Australia and New Zealand, attributed to long-term strategy, product innovation, and focus on small businesses.
SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.
Check Point has named Brett Theiss as Chief Marketing Officer to drive global growth and enhance brand strategy amid evolving cyber security challenges.
Supersonik raises USD $5 million to launch a multilingual AI agent that instantly delivers personalised live product demos via video calls worldwide.
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Check Point has appointed David Caspari as Managing Director for Australia and New Zealand to advance its AI-driven cybersecurity strategy and customer growth.
Black Friday and Cyber Monday 2024 saw UK transactions rise 9.5%, with a 119% increase in loyalty sign-ups, highlighting retail's huge Q4 potential.
Cegid has been named a leader in the 2025 IDC MarketScape for fashion retail mPOS, praised for its AI-driven, omni-channel mobile point-of-sale solutions.
Virgin Atlantic's partnership with Infobip has boosted online check-in at Heathrow by 11% using automated WhatsApp messaging to streamline passenger experience.
Azmarq Technovation has launched Baynix.ai in Dubai, offering AI-driven omnichannel messaging to enhance business communication across the Middle East and beyond.
Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.
AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.
Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.
Over a third of Australian businesses use AI chat tools for customer service, with another 39% planning adoption to boost satisfaction and accessibility.
NeoDay partners with T-Systems to offer a GDPR-compliant loyalty platform on the Open Telekom Cloud, enhancing data sovereignty across Europe.