The Ultimate Guide to Customer Relationship Management
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
American Customer Relationship Management News
Regional stories with direct local relevance
Canopy launches AI coworker for accounting automation
Accounting firms could cut admin bottlenecks as Canopy’s new AI tool handles onboarding, billing checks and document chasing inside its platform.
Monk raises USD $25 million to tackle invoice delays
The funding will help Monk target a USD $3 trillion US receivables market where many overdue bills stall over portal errors and missing details.
Treasure AI launches agentic platform for marketers
Marketers could cut manual campaign work as the new platform uses customer data and AI agents to trigger actions across channels in real time.
TCS launches AI job training with Cincinnati & Salesforce
Final-year students in Cincinnati will get paid AI training and a route into TCS roles through a three-month university-linked scheme.
Hapax launches AI platform to automate workplace tasks
Beta testing showed the platform can cut manual work quickly, completing more than 350 automations in under two weeks at one organisation.
Cox Business launches AI contact centre with RingCentral
Businesses gain an AI-enabled contact centre with omnichannel support, as Cox Business broadens its portfolio beyond traditional telecoms services.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Gainsight names new leadership team for growth push
Why brand visibility is the most critical metric in today's AI-driven world
Building an enterprise data integrity architecture for AI and compliance
Expert Columns
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Respect through results: Breaking through male-dominated construction with no-code tech
Why more SaaS vendors are embedding data quality into their core platforms
Why leaders don't need more tools: They need smarter integrations
For CFOs to achieve ROI with AI: Focus on production, not pilots
Avoid these 3 common pitfalls when using AI to improve customer experience
Keep them coming back: How to reduce SaaS churn rates
Does anyone know what a CDP is anymore?
Recent Customer Relationship Management News
Unanet, Xpedeon expand North America construction tie-up
Contractors in North America will gain a single flow of data from pipeline tracking to invoicing as two construction software systems are linked.
US small firms turn to AI tools to cut operating costs
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.
Respect through results: Breaking through male-dominated construction with no-code tech
A tech leader swaps a NASDAQ-100 post for Florida construction, using no-code tools to tame chaos and boost profits by 28%.
People.ai links SalesAI to MCP for trusted CRM data
People.ai plugs SalesAI into MCP so Claude, Copilot and ChatGPT can tap cleaner revenue data directly inside existing AI workflows.
EILEEN FISHER adopts Aptos tech to unify store sales
EILEEN FISHER will roll out Aptos ONE POS across 50+ North American stores to unify sales, inventory visibility and omnichannel service.
FourKites unveils Loft AI platform for enterprise workflows
FourKites launches Loft AI platform and Sophie agent to turn natural-language instructions into automated workflows across enterprise apps.
MetadataONE platform launched with F1 Academy sponsorship reveal
Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.
For CFOs to achieve ROI with AI: Focus on production, not pilots
CFOs should focus on integrating AI into finance workflows rather than pilots, as this drives measurable ROI and operational efficiency in budgeting and payments.
AI tipped to improve US food brands' efficiency amid tech hurdles
Nearly half of US food brands expect AI to boost efficiency, yet many face hurdles like fragmented data systems and staff training challenges.
Charter Global unveils Orcaworks platform to automate workflows
Charter Global launches Orcaworks platform featuring digital co-workers to automate workflows and deliver measurable outcomes in enterprise tools.
Glik's deploys Aptos tech to transform stores & unify commerce
Glik's is set to transform its 70+ US stores and online channels by adopting Aptos' unified commerce tech for a seamless shopping experience.
Top 10% of sellers generate 65% of enterprise revenue
A study by Clari Labs reveals that just 10% of top sellers account for 65% of enterprise revenue, exposing major inefficiencies in sales practices.
SugarCRM appoints industry veteran Bob Stutz to board
SugarCRM has appointed Bob Stutz to its board of directors, drawing on his 30 years of experience in transforming CRM solutions globally.
Glean & Gainsight integrate customer signals into AI
Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.
Anthropic launches AI agents for financial services
Banks and asset managers gain templates for modelling, KYC and reporting as Claude is plugged into Excel, PowerPoint and Word.
Syspro launches marketplace for manufacturing ERP users
Manufacturers and distributors can now cut integration headaches as Syspro’s new marketplace bundles partner software around its ERP platform.
Infobip & TGR Haas launch AI fan companion RaceMate
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.
Klaviyo launches Custom Skills for Customer Agent AI tool
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
Cognizant named Aston Martin F1 Global AI Services partner
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
Salesforce launches Agentforce Operations for back office
Businesses could cut back-office cycle times by up to 70% as Salesforce expands Agentforce into finance, supply chain and compliance.